Anastasia

Curious, tenacious, and analytical - constantly seeking learning opportunities, continuously evolving, and finding inspiration in the most unexpected places. Driven to create work that changes lives and impacts the world.

Anastasia

Curious, tenacious, and analytical - constantly seeking learning opportunities, continuously evolving, and finding inspiration in the most unexpected places. Driven to create work that changes lives and impacts the world.

Anastasia

Curious, tenacious, and analytical - constantly seeking learning opportunities, continuously evolving, and finding inspiration in the most unexpected places. Driven to create work that changes lives and impacts the world.

Experience

SENIOR DESIGNER

Fragrant Jewels

2020 - PRESENT

LOS ANGELES, CA

Digitally-led UX and visual design of experiences and features that support subscription growth, lead generation and nurture, the purchase experience, subscriber engagement, renewals, and subscriber retention. Developed compelling visual brand identity and unforgettable gamified brand experiences that captivated and engaged the customer.

• Optimized user experience and renewed subscription landing page design leading to 50% increased subscription conversion.

• Enhanced quiz-style acquisition flow design resulting in an 80% increase in subscription conversion.

• Leveraged research findings and analytics data to develop design solutions for new navigation and search functionality; increased subscription conversion by 6.5% by implementing a dedicated subscribe button into main navigation.

• Increased customer lifetime value from $74 to $124 in Q1 and Q2 by developing and designing an email nurture series campaign.

• Responsible for the creative direction and execution of digital marketing campaigns, including social, email, display, and video, to drive new customer and subscription acquisition.

• Produced interactive game experiences with an eye towards engagement, retention, and monetization.

• Established compelling visual brand identity and experience across all channels and formats; built brand standards library, design system, and UI kits.

• Designed user flows, wireframes, comps, and prototypes from low to high-fidelity while continually pushing the bar in usability and quality through each iteration.

• Implemented innovative solutions to drive subscription growth and retention, including but not limited to subscription add-ons, rewards system, subscription PDP upsells, gamified landing pages, sweepstakes campaigns, and gamified acquisition flows.

• Lead the creative vision and design aesthetic for branded packaging, including box graphics, candle labels, stickers, printed collateral, and more.

GRAPHIC DESIGNER

Helix

2019

LOS ANGELES, CA

Designed engaging, immersive digital experiences across web, email, social, and other fan-facing digital outlets. Produced thoughtful and visually appealing artwork for marketing campaigns, presentation decks, promotional products, ads, merchandise, and social media.

• Created motion graphics, type treatments, animations, and other various motion designs; improved design time by creating templated designs and utilizing shared libraries.

• Produced and edited content aligning with the artist's voice/vision, designed and optimized with platform, target audience, and marketing goals in mind.

• Assembled raw footage, organized shot sequences, and finalized cuts for promotional video content, animated motion graphics, and visual effects.

• Crafted modern and compelling static graphic designs that balance strong aesthetics with specific functionality, such as brand decks, influencer decks, ads, and more.

APPAREL DESIGNER

IToo Fashion

2019

LOS ANGELES, CA

Responsible for designing brand-relevant seasonal apparel for Young Contemporary Women's business that excited consumers and wholesale customers; created innovative, cost-effective collections that achieved business and profit objectives.

• Accurately assessed competitive market landscape to design brand-appropriate apparel that reflects target consumers. Accountable for driving the business by building profitable, market-right consumer products.

• Developed and managed technical specification packages for apparel prototypes - documented fit, sizing, and construction updates through the product life cycle.

• Researched global markets to identify seasonal trends, silhouettes, prints, colors, fabrics, and techniques.

• Created inspirational mood boards for print and color direction, color cards, and trim inspiration boards.

• Managed styles from concept to completion, including but not limited to selecting fabrics, trims, fittings, construction methods, and more.

• Created CAD renderings of designs, including detailed garment views and line sheets.

SWIMWEAR DESIGNER

Cupshe

2018 - 2019

BURBANK, CA

Responsible for research, development, sketching, print design, and technical specifications for each season's new swimwear collections. Effectively worked with cross-functional partners to ensure product integrity and fit consistency.

• Designed balanced, on-brand, trend-right monthly assortment; analyzed sales with a vision for developing future trends

• Identified seasonal trends, colors, fabrics, and silhouettes to create brand-appropriate designs and prints through runway and market analysis.

• Illustrated hand and flat computer sketches, keylook illustrations, line sheets, and presentation boards; built tech packs for product samples and factory production.

• Created original print artwork for all over and engineered layouts; recolored prints, researched ideas, and sourced reference materials for printmaking.

• Directed fittings, managed and detailed sample corrections with construction sketches, photos, and fit comments; approved production strike-offs and trims.

GRAPHIC DESIGNER

Suitely

2019

LOS ANGELES, CA

Lead the creation, development, and management of design projects, including branding, campaigns, collateral, social media, and digital marketing.

• Planned, developed, and measured social and digital content strategy, execution and growth.

• Monitored, analyzed, and reported social media engagement and other metrics; disseminated findings and information to boost engagement.

• Elevated the brand's visual identity by creating compelling branding assets on all channels, including the web, social media, email, and more.

APPAREL DESIGNER

Bisou Bisou

2017 - 2018

BEVERLY HILLS, CA

Designed and developed a balanced assortment by strategically analyzing, selecting, and merchandising products based on trend data and product performance. Sparked successful e-mail, social media, and web marketing campaigns; managed and merchandised e-commerce website.

• Designed, merchandised, and developed seasonal collections based on the thorough runway and market trend research.

• Produced tech packs with technical drawings, construction, fabric, trim, color, and fit specifications; managed all production approvals, including lab dips, strike-offs, wash approvals, and trims.

• Conducted fit evaluations and provided comments to improve the garment's fit, balance, and quality.

• Created engaging content that communicated clear brand identity, including packaging, labels, mailers, emails, social and web collateral.

• Developed and implemented campaigns for email, online advertising, and search engines; preserved brand integrity by monitoring the consistency and quality of marketing content.

• Managed e-commerce merchandising to optimize selling and visibility of style assortment; leveraged Shopify and Google Analytics to analyze site metrics and related data to identify opportunities to improve performance.

• Lead and project-managed e-commerce & editorial photoshoots.

• Designed custom embroidery designs, trims, and other embellishments

INTERIOR DESIGNER

Michele Bohbot DNA

2016 - 2018

BEVERLY HILLS, CA

Responsible for developing innovative interior schemes, and architectural and digital design concepts; involving the coordination of interior architecture, space planning, furniture design, and material selections.

• Created high-quality interior architectural 3D models and renderings to facilitate the design process and communicate design intent.

• Designed custom home goods, furniture, decor, and art for luxury commercial and residential properties.

• Conducted programming efforts such as space planning, layout, and utilization of furnishings and equipment, lighting, and color coordination.

• Created on-brand creative assets, i.e., web and social media content, print, and digital ads; managed all social media platforms.

• Designed and maintained Michele Bohbot DNA website on Squarespace.

APPAREL DESIGNER

Bisou Bisou for JCP

2010 - 2017

LOS ANGELES, CA

Designed products from concept through production, focusing on function, quality, affordability, and design innovation. Closely tracked emerging trends and contributed to seasonal print, color, fabric, and trim direction.

• Produced design sketches and made seasonal presentations of product assortment.

• Accurately assessed competitive market landscape to design best-selling apparel within target costs and margin requirements.

• Proactively followed the execution of all product details, including drape approvals, construction details, in-house sampling, tech packs development, and leading fittings; improved cost efficiency and product quality to increase profit margins.

• Supervised design room, prioritized and assigned workload, including cutting, sewing, finishing, and pressing samples.

• Sourced market fabric and trims; designed artwork for custom embroidery designs, trims, and other embellishments.

GRAPHIC DESIGNER

Namastday Yoga

2015 - 2017

BEVERLY HILLS, CA

Executed cohesive branding across multiple platforms, including social media, email campaigns, digital ads, print ads, website, sales collateral, sales presentations, and tradeshow graphics.

• Established brand identity, including its logo, visual language, color palette, and how it's presented across all marketing touchpoints.

• Designed marketing materials, including but not limited to business cards, brochures, signage, presentations, packaging, emails, and flyers.

• Designed graphics for printed apparel, accessories, fitness equipment, and studio decal.

• Analyze design trends and provide design ideas/direction for future campaigns; keep current with consumer experience trends, technology, and other related design influencers.

GRAPHIC DESIGNER

Electric Yoga

2012 - 2015

LOS ANGELES, CA

Responsible for creating marketing visuals across all print and digital mediums, including in-store merchandising displays, email, and social content. Responsible for editing and retouching product and lifestyle shots for print and digital needs.

• Crafted effective advertising and marketing materials boosting brand identity, including but not limited to web assets, packaging, e-blasts, ads, print collateral, signage, billboards, brochures, displays, lookbooks, and more.

• Retouched, color corrected, and edited photography for e-commerce, marketing, and advertising.

Experience

Gallery Left Navigation ArrowGallery Right Navigation Arrow

SENIOR DESIGNER

Fragrant Jewels

2020 - PRESENT

LOS ANGELES, CA

Digitally-led UX and visual design of experiences and features that support subscription growth, lead generation and nurture, the purchase experience, subscriber engagement, renewals, and subscriber retention. Developed compelling visual brand identity and unforgettable gamified brand experiences that captivated and engaged the customer.

• Optimized user experience and renewed subscription landing page design leading to 50% increased subscription conversion.

• Enhanced quiz-style acquisition flow design resulting in an 80% increase in subscription conversion.

• Leveraged research findings and analytics data to develop design solutions for new navigation and search functionality; increased subscription conversion by 6.5% by implementing a dedicated subscribe button into main navigation.

• Increased customer lifetime value from $74 to $124 in Q1 and Q2 by developing and designing an email nurture series campaign.

• Responsible for the creative direction and execution of digital marketing campaigns, including social, email, display, and video, to drive new customer and subscription acquisition.

• Produced interactive game experiences with an eye towards engagement, retention, and monetization.

• Established compelling visual brand identity and experience across all channels and formats; built brand standards library, design system, and UI kits.

• Designed user flows, wireframes, comps, and prototypes from low to high-fidelity while continually pushing the bar in usability and quality through each iteration.

• Implemented innovative solutions to drive subscription growth and retention, including but not limited to subscription add-ons, rewards system, subscription PDP upsells, gamified landing pages, sweepstakes campaigns, and gamified acquisition flows.

• Lead the creative vision and design aesthetic for branded packaging, including box graphics, candle labels, stickers, printed collateral, and more.

GRAPHIC DESIGNER

Helix

2019

LOS ANGELES, CA

Designed engaging, immersive digital experiences across web, email, social, and other fan-facing digital outlets. Produced thoughtful and visually appealing artwork for marketing campaigns, presentation decks, promotional products, ads, merchandise, and social media.

• Created motion graphics, type treatments, animations, and other various motion designs; improved design time by creating templated designs and utilizing shared libraries.

• Produced and edited content aligning with the artist's voice/vision, designed and optimized with platform, target audience, and marketing goals in mind.

• Assembled raw footage, organized shot sequences, and finalized cuts for promotional video content, animated motion graphics, and visual effects.

• Crafted modern and compelling static graphic designs that balance strong aesthetics with specific functionality, such as brand decks, influencer decks, ads, and more.

APPAREL DESIGNER

IToo Fashion

2019

LOS ANGELES, CA

Responsible for designing brand-relevant seasonal apparel for Young Contemporary Women's business that excited consumers and wholesale customers; created innovative, cost-effective collections that achieved business and profit objectives.

• Accurately assessed competitive market landscape to design brand-appropriate apparel that reflects target consumers. Accountable for driving the business by building profitable, market-right consumer products.

• Developed and managed technical specification packages for apparel prototypes - documented fit, sizing, and construction updates through the product life cycle.

• Researched global markets to identify seasonal trends, silhouettes, prints, colors, fabrics, and techniques.

• Created inspirational mood boards for print and color direction, color cards, and trim inspiration boards.

• Managed styles from concept to completion, including but not limited to selecting fabrics, trims, fittings, construction methods, and more.

• Created CAD renderings of designs, including detailed garment views and line sheets.

SWIMWEAR DESIGNER

Cupshe

2018 - 2019

BURBANK, CA

Responsible for research, development, sketching, print design, and technical specifications for each season's new swimwear collections. Effectively worked with cross-functional partners to ensure product integrity and fit consistency.

• Designed balanced, on-brand, trend-right monthly assortment; analyzed sales with a vision for developing future trends

• Identified seasonal trends, colors, fabrics, and silhouettes to create brand-appropriate designs and prints through runway and market analysis.

• Illustrated hand and flat computer sketches, keylook illustrations, line sheets, and presentation boards; built tech packs for product samples and factory production.

• Created original print artwork for all over and engineered layouts; recolored prints, researched ideas, and sourced reference materials for printmaking.

• Directed fittings, managed and detailed sample corrections with construction sketches, photos, and fit comments; approved production strike-offs and trims.

GRAPHIC DESIGNER

Suitely

2019

LOS ANGELES, CA

Lead the creation, development, and management of design projects, including branding, campaigns, collateral, social media, and digital marketing.

• Planned, developed, and measured social and digital content strategy, execution and growth.

• Monitored, analyzed, and reported social media engagement and other metrics; disseminated findings and information to boost engagement.

• Elevated the brand's visual identity by creating compelling branding assets on all channels, including the web, social media, email, and more.

APPAREL DESIGNER

Bisou Bisou

2017 - 2018

BEVERLY HILLS, CA

Designed and developed a balanced assortment by strategically analyzing, selecting, and merchandising products based on trend data and product performance. Sparked successful e-mail, social media, and web marketing campaigns; managed and merchandised e-commerce website.

• Designed, merchandised, and developed seasonal collections based on the thorough runway and market trend research.

• Produced tech packs with technical drawings, construction, fabric, trim, color, and fit specifications; managed all production approvals, including lab dips, strike-offs, wash approvals, and trims.

• Conducted fit evaluations and provided comments to improve the garment's fit, balance, and quality.

• Created engaging content that communicated clear brand identity, including packaging, labels, mailers, emails, social and web collateral.

• Developed and implemented campaigns for email, online advertising, and search engines; preserved brand integrity by monitoring the consistency and quality of marketing content.

• Managed e-commerce merchandising to optimize selling and visibility of style assortment; leveraged Shopify and Google Analytics to analyze site metrics and related data to identify opportunities to improve performance.

• Lead and project-managed e-commerce & editorial photoshoots.

• Designed custom embroidery designs, trims, and other embellishments

INTERIOR DESIGNER

Michele Bohbot DNA

2016 - 2018

BEVERLY HILLS, CA

Responsible for developing innovative interior schemes, and architectural and digital design concepts; involving the coordination of interior architecture, space planning, furniture design, and material selections.

• Created high-quality interior architectural 3D models and renderings to facilitate the design process and communicate design intent.

• Designed custom home goods, furniture, decor, and art for luxury commercial and residential properties.

• Conducted programming efforts such as space planning, layout, and utilization of furnishings and equipment, lighting, and color coordination.

• Created on-brand creative assets, i.e., web and social media content, print, and digital ads; managed all social media platforms.

• Designed and maintained Michele Bohbot DNA website on Squarespace.

APPAREL DESIGNER

Bisou Bisou for JCP

2010 - 2017

LOS ANGELES, CA

Designed products from concept through production, focusing on function, quality, affordability, and design innovation. Closely tracked emerging trends and contributed to seasonal print, color, fabric, and trim direction.

• Produced design sketches and made seasonal presentations of product assortment.

• Accurately assessed competitive market landscape to design best-selling apparel within target costs and margin requirements.

• Proactively followed the execution of all product details, including drape approvals, construction details, in-house sampling, tech packs development, and leading fittings; improved cost efficiency and product quality to increase profit margins.

• Supervised design room, prioritized and assigned workload, including cutting, sewing, finishing, and pressing samples.

• Sourced market fabric and trims; designed artwork for custom embroidery designs, trims, and other embellishments.

GRAPHIC DESIGNER

Namastday Yoga

2015 - 2017

BEVERLY HILLS, CA

Executed cohesive branding across multiple platforms, including social media, email campaigns, digital ads, print ads, website, sales collateral, sales presentations, and tradeshow graphics.

• Established brand identity, including its logo, visual language, color palette, and how it's presented across all marketing touchpoints.

• Designed marketing materials, including but not limited to business cards, brochures, signage, presentations, packaging, emails, and flyers.

• Designed graphics for printed apparel, accessories, fitness equipment, and studio decal.

• Analyze design trends and provide design ideas/direction for future campaigns; keep current with consumer experience trends, technology, and other related design influencers.

GRAPHIC DESIGNER

Electric Yoga

2012 - 2015

LOS ANGELES, CA

Responsible for creating marketing visuals across all print and digital mediums, including in-store merchandising displays, email, and social content. Responsible for editing and retouching product and lifestyle shots for print and digital needs.

• Crafted effective advertising and marketing materials boosting brand identity, including but not limited to web assets, packaging, e-blasts, ads, print collateral, signage, billboards, brochures, displays, lookbooks, and more.

• Retouched, color corrected, and edited photography for e-commerce, marketing, and advertising.

Abilities

ADOBE ILLUSTRATOR

FIGMA

ADOBE PHOTSHOP

UI DESIGN

ADOBE PREMIERE

UX DESIGN

ADOBE AFTER EFFECTS

DIGITAL MARKETING

WEBFLOW

KEEPING PLANTS ALIVE

SKETCH

GAMIFICATION

Browse Work

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