Curious, tenacious, and analytical - constantly seeking learning opportunities, continuously evolving, and finding inspiration in the most unexpected places. Driven to create work that changes lives and impacts the world.
Curious, tenacious, and analytical - constantly seeking learning opportunities, continuously evolving, and finding inspiration in the most unexpected places. Driven to create work that changes lives and impacts the world.
Curious, tenacious, and analytical - constantly seeking learning opportunities, continuously evolving, and finding inspiration in the most unexpected places. Driven to create work that changes lives and impacts the world.
Digitally-led UX and visual design of experiences and features that support subscription growth and retention, lead generation, and purchase experience. Developed compelling brand identity and unforgettable gamified experiences that captivated and engaged the customer.
• Headed user research, interviews, and surveys. Gathered and analyzed data, translating user needs into intuitive user experiences.
• Implemented micro-optimization cart strategy leading to 121% conversion and 83% revenue increase by evaluating heat maps, survey data, Mode click tracking data, screen recordings, and secondary research
• Utilized competitive research to pitch product page subscription optimization features that resulted in over 233% increase in subscription conversions.
• Raised subscriber conversion by 94% and revenue by 67% by leading research, ideation, and prioritization of micro-optimization in acquisition flow
• Leveraged research findings and analytics to develop a user-centric subscription landing page leading to a 50% conversion lift, and gamified acquisition quiz resulting in an 80% subscription conversion boost.
• Built and maintained complex design systems, reusable component libraries, grids, material, and color libraries.
• Designed new website UI, user flows, wireframes, and prototypes from low to high fidelity while pushing the bar in usability through each iteration.
• Lead creative vision and execution of digital marketing campaigns and packaging, including but not limited to ads, emails, social campaigns, candle labels, stickers, collateral, and more
• Leveraged research findings and analytics data to develop design solutions for new navigation and search functionality; increased subscription conversion by 6.5% by implementing a dedicated subscribe button into the main navigation.
• Increased customer lifetime value from $74 to $124 in Q1 and Q2 by developing and designing an email nurture series campaign.
• Produced interactive game experiences with an eye toward engagement, retention, and monetization.
Designed experiences, interactions, and features that improve the user experience for the continued growth and success of Sparky’s clients
• Applied current UX methodologies, and best practices to produce high-quality user interfaces and engaging user experiences
• Established visual web identities, design systems, UI kits, and brand standards.
• Crafted appealing interactions, UI motion, transitions & animations
Designed engaging, immersive digital experiences across web, email, social, and other fan-facing digital outlets. Produced thoughtful and visually appealing artwork for marketing campaigns, presentation decks, promotional products, ads, merchandise, and social media.
• Created motion graphics, type treatments, animations, and other various motion designs; improved design time by creating templated designs and utilizing shared libraries.
• Produced and edited content aligning with the artist's voice/vision, designed and optimized with platform, target audience, and marketing goals in mind.
• Assembled raw footage, organized shot sequences, and finalized cuts for promotional video content, animated motion graphics, and visual effects.
• Crafted modern and compelling static graphic designs that balance strong aesthetics with specific functionality, such as brand decks, influencer decks, ads, and more.
Responsible for designing brand-relevant seasonal apparel for Young Contemporary Women's business that excited consumers and wholesale customers; created innovative, cost-effective collections that achieved business and profit objectives.
• Accurately assessed competitive market landscape to design brand-appropriate apparel that reflects target consumers. Accountable for driving the business by building profitable, market-right consumer products.
• Developed and managed technical specification packages for apparel prototypes - documented fit, sizing, and construction updates through the product life cycle.
• Researched global markets to identify seasonal trends, silhouettes, prints, colors, fabrics, and techniques.
• Created inspirational mood boards for print and color direction, color cards, and trim inspiration boards.
• Managed styles from concept to completion, including but not limited to selecting fabrics, trims, fittings, construction methods, and more.
• Created CAD renderings of designs, including detailed garment views and line sheets.
Responsible for research, development, sketching, print design, and technical specifications for each season's new swimwear collections. Effectively worked with cross-functional partners to ensure product integrity and fit consistency.
• Designed balanced, on-brand, trend-right monthly assortment; analyzed sales with a vision for developing future trends
• Identified seasonal trends, colors, fabrics, and silhouettes to create brand-appropriate designs and prints through runway and market analysis.
• Illustrated hand and flat computer sketches, keylook illustrations, line sheets, and presentation boards; built tech packs for product samples and factory production.
• Created original print artwork for all over and engineered layouts; recolored prints, researched ideas, and sourced reference materials for printmaking.
• Directed fittings, managed and detailed sample corrections with construction sketches, photos, and fit comments; approved production strike-offs and trims.
Lead the creation, development, and management of design projects, including branding, campaigns, collateral, social media, and digital marketing.
• Planned, developed, and measured social and digital content strategy, execution and growth.
• Monitored, analyzed, and reported social media engagement and other metrics; disseminated findings and information to boost engagement.
• Elevated the brand's visual identity by creating compelling branding assets on all channels, including the web, social media, email, and more.
Developed, managed and merchandised e-commerce website. Sparked successful e-mail, social media, and web marketing campaigns. Designed balanced assortment by strategically analyzing trend data and product performance.
• Executed all e-commerce website visual design from inception to completion, partnered closely with product and development teams to support design strategy.
• Produced wireframes, information architectures, and user flows to determine product structure and layout.
• Managed e-commerce merchandising to optimize selling and visibility of style assortment
• Leveraged Shopify and Google Analytics to analyze site metrics and identify opportunities to improve performance
• Developed and implemented email, online advertising, and search engine campaigns; created content including packaging, labels, mailers, emails, social and web collateral
• Designed, merchandised, and developed seasonal collections based on the thorough runway and market trend research.
• Produced tech packs with technical drawings, construction, fabric, trim, color, and fit specifications; managed all production approvals, including fit evaluations, lab dips, strike-offs, wash approvals, and trims.
• Lead and project-managed e-commerce & editorial photoshoots.
• Designed custom embroidery designs, trims, and other embellishments
Responsible for developing innovative interior schemes, and architectural and digital design concepts; involving the coordination of interior architecture, space planning, furniture design, and material selections.
• Created high-quality interior architectural 3D models and renderings to facilitate the design process and communicate design intent.
• Designed custom home goods, furniture, decor, and art for luxury commercial and residential properties.
• Conducted programming efforts such as space planning, layout, and utilization of furnishings and equipment, lighting, and color coordination.
• Created on-brand creative assets, i.e., web and social media content, print, and digital ads; managed all social media platforms.
• Designed and maintained Michele Bohbot DNA website on Squarespace.
Designed products from concept through production, focusing on function, quality, affordability, and design innovation. Closely tracked emerging trends and contributed to seasonal print, color, fabric, and trim direction.
• Produced design sketches and made seasonal presentations of product assortment.
• Accurately assessed competitive market landscape to design best-selling apparel within target costs and margin requirements.
• Proactively followed the execution of all product details, including drape approvals, construction details, in-house sampling, tech packs development, and leading fittings; improved cost efficiency and product quality to increase profit margins.
• Supervised design room, prioritized and assigned workload, including cutting, sewing, finishing, and pressing samples.
• Sourced market fabric and trims; designed artwork for custom embroidery designs, trims, and other embellishments.
Lead art direction of social media and email campaigns, digital and prints ads, website, and tradeshow graphics
• Established brand identity, visual language, color palette, and how it's presented across all marketing touchpoints
• Designed marketing business cards, brochures, signage, presentations, packaging, emails, decals, and flyers
• Developed graphics for printed apparel, accessories, fitness equipment, and studio decal
Responsible for creating marketing visuals across all print and digital mediums, including in-store merchandising displays, email, and social content. Responsible for editing and retouching product and lifestyle shots for print and digital needs.
• Crafted effective advertising and marketing materials boosting brand identity, including but not limited to web assets, packaging, e-blasts, ads, print collateral, signage, billboards, brochures, displays, lookbooks, and more.
• Retouched, color corrected, and edited photography for e-commerce, marketing, and advertising.