• Headed user research, interviews, and surveys. Gathered and analyzed data, translating user needs into intuitive user experiences.
• Implemented micro-optimization cart strategy leading to 121% conversion and 83% revenue increase by evaluating heat maps, survey data, Mode click tracking data, screen recordings, and secondary research
• Utilized competitive research to pitch product page subscription optimization features that resulted in over 233% increase in subscription conversions.
• Raised subscriber conversion by 94%  and revenue by 67% by leading research, ideation, and prioritization of micro-optimization in acquisition flow
• Leveraged research findings and analytics to develop a user-centric subscription landing page leading to a 50% conversion lift, and gamified acquisition quiz resulting in an 80% subscription conversion boost.
• Built and maintained complex design systems, reusable component libraries, grids, material, and color libraries.
• Designed new website UI, user flows, wireframes, and prototypes from low to high fidelity while pushing the bar in usability through each iteration.
• Lead creative vision and execution of digital marketing campaigns and packaging, including but not limited to ads, emails, social campaigns, candle labels, stickers, collateral, and more
• Leveraged research findings and analytics data to develop design solutions for new navigation and search functionality; increased subscription conversion by 6.5% by implementing a dedicated subscribe button into the main navigation.
• Increased customer lifetime value from $74 to $124 in Q1 and Q2 by developing and designing an email nurture series campaign.
• Produced interactive game experiences with an eye toward engagement, retention, and monetization.

• Applied current UX methodologies, and best practices to produce high-quality user interfaces and engaging user experiences

• Established visual web identities, design systems, UI kits, and brand standards.

• Crafted appealing interactions, UI motion, transitions & animations

• Created motion graphics, type treatments, animations, and other various motion designs; improved design time by creating templated designs and utilizing shared libraries.

• Produced and edited content aligning with the artist's voice/vision, designed and optimized with platform, target audience, and marketing goals in mind.

• Assembled raw footage, organized shot sequences, and finalized cuts for promotional video content, animated motion graphics, and visual effects.

• Crafted modern and compelling static graphic designs that balance strong aesthetics with specific functionality, such as brand decks, influencer decks, ads, and more.

• Accurately assessed competitive market landscape to design brand-appropriate apparel that reflects target consumers. Accountable for driving the business by building profitable, market-right consumer products.

• Developed and managed technical specification packages for apparel prototypes - documented fit, sizing, and construction updates through the product life cycle.

• Researched global markets to identify seasonal trends, silhouettes, prints, colors, fabrics, and techniques.

• Created inspirational mood boards for print and color direction, color cards, and trim inspiration boards.

• Managed styles from concept to completion, including but not limited to selecting fabrics, trims, fittings, construction methods, and more.

• Created CAD renderings of designs, including detailed garment views and line sheets.

• Designed balanced, on-brand, trend-right monthly assortment; analyzed sales with a vision for developing future trends

• Identified seasonal trends, colors, fabrics, and silhouettes to create brand-appropriate designs and prints through runway and market analysis.

• Illustrated hand and flat computer sketches, keylook illustrations, line sheets, and presentation boards; built tech packs for product samples and factory production.

• Created original print artwork for all over and engineered layouts; recolored prints, researched ideas, and sourced reference materials for printmaking.

• Directed fittings, managed and detailed sample corrections with construction sketches, photos, and fit comments; approved production strike-offs and trims.

• Planned, developed, and measured social and digital content strategy, execution and growth.

• Monitored, analyzed, and reported social media engagement and other metrics; disseminated findings and information to boost engagement.

• Elevated the brand's visual identity by creating compelling branding assets on all channels, including the web, social media, email, and more.

• Executed all e-commerce website visual design from inception to completion, partnered closely with product and development teams to support design strategy.

• Produced wireframes, information architectures, and user flows to determine product structure and layout.

• Managed e-commerce merchandising to optimize selling and visibility of style assortment

• Leveraged Shopify and Google Analytics to analyze site metrics and identify opportunities to improve performance

• Developed and implemented email, online advertising, and search engine campaigns; created content including packaging, labels, mailers, emails, social and web collateral

• Designed, merchandised, and developed seasonal collections based on the thorough runway and market trend research.

• Produced tech packs with technical drawings, construction, fabric, trim, color, and fit specifications; managed all production approvals, including fit evaluations, lab dips, strike-offs, wash approvals, and trims.

• Lead and project-managed e-commerce & editorial photoshoots.

• Designed custom embroidery designs, trims, and other embellishments

• Created high-quality interior architectural 3D models and renderings to facilitate the design process and communicate design intent.

• Designed custom home goods, furniture, decor, and art for luxury commercial and residential properties.

• Conducted programming efforts such as space planning, layout, and utilization of furnishings and equipment, lighting, and color coordination.

• Created on-brand creative assets, i.e., web and social media content, print, and digital ads; managed all social media platforms.

• Designed and maintained Michele Bohbot DNA website on Squarespace.

• Produced design sketches and made seasonal presentations of product assortment.

• Accurately assessed competitive market landscape to design best-selling apparel within target costs and margin requirements.

• Proactively followed the execution of all product details, including drape approvals, construction details, in-house sampling, tech packs development, and leading fittings; improved cost efficiency and product quality to increase profit margins.

• Supervised design room, prioritized and assigned workload, including cutting, sewing, finishing, and pressing samples.

• Sourced market fabric and trims; designed artwork for custom embroidery designs, trims, and other embellishments.

• Established brand identity, visual language, color palette, and how it's presented across all marketing touchpoints

• Designed marketing business cards, brochures, signage, presentations, packaging, emails, decals, and flyers

• Developed graphics for printed apparel, accessories, fitness equipment, and studio decal

• Crafted effective advertising and marketing materials boosting brand identity, including but not limited to web assets, packaging, e-blasts, ads, print collateral, signage, billboards, brochures, displays, lookbooks, and more.

• Retouched, color corrected, and edited photography for e-commerce, marketing, and advertising.